THE DISCOUNT DILEMMA: WHY SALES DON’T ALWAYS SOAR

The Discount Dilemma: Why Sales Don’t Always Soar

While the belief is that purchases skyrocket with discounts , the reality can be far more nuanced . Frequently , retailers find that slashing prices doesn't always result in higher profits . Sometimes , excessive or constant markdowns can diminish brand prestige , draw only price-sensitive shoppe

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